REVIEW VIDEOS ENDORSE YOUR BUSINESS
REVIEW VIDEOS ENDORSE YOUR BUSINESS
HOW REVIEW VIDEOS CAN GROW YOUR BUSINESS
HOW REVIEW VIDEOS CAN GROW YOUR BUSINESS
WHAT ARE REVIEW VIDEOS?
Our review videos provide powerful social proof that you overdeliver for your customers.
We make authentic, user-generated content look and sound better, with animated text subtitles spelling out how well you served them! We also film customer testimonials and our case studies showcase fulfilment of your higher-end products or services.
All our video reviews get a lower thirds graphic identifying the reviewer and a call-to action outro.
WHAT ARE REVIEW VIDEOS?
Our review videos provide powerful social proof that you overdeliver for your customers.
We make authentic, user-generated content look and sound better, with animated text subtitles spelling out how well you served them! We also film customer testimonials and our case studies showcase fulfilment of your higher-end products or services.
All our video reviews get a lower thirds graphic identifying the reviewer and a call-to action outro.
WHY HAVE REVIEW VIDEOS?
Video testimonials are trust-building endorsements that help break down buyer resistance. Third-party evidence describing actual results provides more credibility than your claims alone.
Viewers can relate to the problem faced by the reviewer that your product or services solved. This encourages your audience to ‘know, like and trust’ your business without the feeling they’re being sold to.
For case studies, the story of transformation and the obstacles the reviewer overcame are powerful.
WHY HAVE REVIEW VIDEOS?
Video testimonials are trust-building endorsements that help break down buyer resistance. Third-party evidence describing actual results provides more credibility than your claims alone.
Viewers can relate to the problem faced by the reviewer that your product or services solved. This encourages your audience to ‘know, like and trust’ your business without the feeling they’re being sold to.
For case studies, the story of transformation and the obstacles the reviewer overcame are powerful.
WHO WATCHES REVIEW VIDEOS?
Reviews are particularly effective for hot prospects who are familiar with what you offer but just need that final nudge before buying. The touchpoint for these viewers may be an emotional one, having been persuaded on a rational level by your content media or explainer videos.
Customer fulfilment and after-sales support will be important considerations that your reviewer will be able to endorse.
They can also give an independent view of what your business stands for to complement an about video.
WHO WATCHES REVIEW VIDEOS?
Reviews are particularly effective for hot prospects who are familiar with what you offer but just need that final nudge before buying. The touchpoint for these viewers may be an emotional one, having been persuaded on a rational level by your content media or explainer videos.
Customer fulfilment and after-sales support will be important considerations that your reviewer will be able to endorse.
They can also give an independent view of what your business stands for to complement an about video.
WHEN ARE REVIEW VIDEOS USED?
The review format works best late in the buyer journey to help viewers make up their mind.
Your challenge up to now has been to make people aware of the problem they face and the solutions available (helped by brand videos and content media).
Now, the priority is getting viewers to choose your product or service over alternative solutions offered elsewhere. While you can convince them directly with explainer videos, these third party endorsements will often seal the deal.
WHEN ARE REVIEW VIDEOS USED?
The review format works best late in the buyer journey to help viewers make up their mind.
Your challenge up to now has been to make people aware of the problem they face and the solutions available (helped by brand videos and content media).
Now, the priority is getting viewers to choose your product or service over alternative solutions offered elsewhere. While you can convince them directly with explainer videos, these third party endorsements will often seal the deal.
WHERE ARE REVIEW VIDEOS USED?
Review videos can be used in a number of ways. Place them on your website, either on your home page or on product/service pages, ideally below an explainer video.
They can also be incorporated into longer sales videos or autowebinars in your marketing funnels.
They are also highly effective when shared organically on social media, or run as video ads retargeting prospects who have shown interest in your offers.
WHERE ARE REVIEW VIDEOS USED?
Review videos can be used in a number of ways. Place them on your website, either on your home page or on product/service pages, ideally below an explainer video.
They can also be incorporated into longer sales videos or autowebinars in your marketing funnels.
They are also highly effective when shared organically on social media, or run as video ads retargeting prospects who have shown interest in your offers.
Small Biz Digital Media - Copyright 2021 - All Rights Reserved
Small Biz Digital Media - Copyright 2021 - All Rights Reserved