INTERACTIVE VIDEOS TARGET AUDIENCES FOR YOUR BUSINESS

HOW INTERACTIVE VIDEOS CAN GROW YOUR BUSINESS

WHAT ARE INTERACTIVE VIDEOS?

Our interactive Videos let viewers ‘choose their own adventure’ by tapping or clicking on-screen options within the video player.

Hotspots, forms and buttons allow viewers to choose clips, opt in to your email list or visit other pages in your marketing funnel.

This proprietary technology gives your audience a far more enjoyable viewing experience that will allow you to stand out from your competitors.

WHAT ARE INTERACTIVE VIDEOS?

Our interactive Videos let viewers ‘choose their own adventure’ by tapping or clicking on-screen options within the video player.

Hotspots, forms and buttons allow viewers to choose clips, opt in to your email list or visit other pages in your marketing funnel.

This proprietary technology gives your audience a far more enjoyable viewing experience that will allow you to stand out from your competitors.

WHY HAVE INTERACTIVE VIDEOS?

Video views are worthless if people don’t keep watching to see your key messages and call-to-actions. Sadly, many will click away almost immediately and most will stop watching after 60 seconds (which is why we offer engaging one minute videos).

Interactive content can triple levels of engagement, deliver video completion rates of around 90% and result in up to a 380% increase in call-to-action conversions.

This video format can halve customer acquisition costs by putting prospects in control, so they don’t feel they’re being sold to.

WHY HAVE INTERACTIVE VIDEOS?

Video views are worthless if people don’t keep watching to see your key messages and call-to-actions. Sadly, many will click away almost immediately and most will stop watching after 60 seconds (which is why we offer engaging one minute videos).

Interactive content can triple levels of engagement, deliver video completion rates of around 90% and result in up to a 380% increase in call-to-action conversions.

This video format can halve customer acquisition costs by putting prospects in control, so they don’t feel they’re being sold to.

WHO WATCHES INTERACTIVE VIDEOS?

You can create highly-targeted audiences based on viewing choices within your interactive video. You speak to your viewers directly, instead of broadcasting the same message to everyone.

The ‘one-size-fits-all’ video is less effective when you are addressing different pain points or desires.

For example, a personal trainer would talk differently to a guy wanting to put on muscle compared to a woman who wants to lose belly fat.

WHO WATCHES INTERACTIVE VIDEOS?

You can create highly-targeted audiences based on viewing choices within your interactive video. You speak to your viewers directly, instead of broadcasting the same message to everyone.

The ‘one-size-fits-all’ video is less effective when you are addressing different pain points or desires.

For example, a personal trainer would talk differently to a guy wanting to put on muscle compared to a woman who wants to lose belly fat.

WHEN ARE INTERACTIVE VIDEOS USED?

Interactive videos work well for multiple offerings or distinct audiences with different needs. You can segment your main audience by asking questions, then deliver custom content based on their answers within the same video.

As a result, you are able to build lists of highly qualified leads based on demographics and specific behaviours. We can also add Facebook tracking pixels for remarketing based on their choices.

Segmenting your audiences allows you to laser-target future campaigns, boost conversions and slash any ad spend.

WHEN ARE INTERACTIVE VIDEOS USED?

Interactive videos work well for multiple offerings or distinct audiences with different needs. You can segment your main audience by asking questions, then deliver custom content based on their answers within the same video.

As a result, you are able to build lists of highly qualified leads based on demographics and specific behaviours. We can also add Facebook tracking pixels for remarketing based on their choices.

Segmenting your audiences allows you to laser-target future campaigns, boost conversions and slash any ad spend.

WHERE ARE INTERACTIVE VIDEOS USED?

Our interactive videos are hosted for you on your website with industry-leading playback performance on any device, including mobile. You can drive traffic to them by sharing the link organically on social media or running paid ad campaigns.

Viewers can choose between different products or services by loading explainer videos into the same player. Or, they can select which member of your team they’d like to meet instead of watching separate ‘about’ videos.

Similar choices can also be made for customer reviews, educational content or even branded clips.

WHERE ARE INTERACTIVE VIDEOS USED?

Our interactive videos are hosted for you on your website with industry-leading playback performance on any device, including mobile. You can drive traffic to them by sharing the link organically on social media or running paid ad campaigns.

Viewers can choose between different products or services by loading explainer videos into the same player. Or, they can select which member of your team they’d like to meet instead of watching separate ‘about’ videos.

Similar choices can also be made for customer reviews, educational content or even branded clips.

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