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EXPLAINER VIDEOS  CLARIFY WHAT YOUR BUSINESS OFFERS 

EXPLAINER VIDEOS  CLARIFY WHAT YOUR BUSINESS OFFERS 

HOW EXPLAINER VIDEOS CAN GROW YOUR BUSINESS

HOW EXPLAINER VIDEOS CAN GROW YOUR BUSINESS

WHAT ARE EXPLAINER VIDEOS?

Our explainer videos clarify how your products or services can help your viewers (one minute videos provide a great overview). 

Animated explainer videos allow you to personalise what you do, often through simple storytelling. Whiteboard explainer videos powerfully convey abstract concepts or complex points for technical products and professional services. And live action explainer videos are an obvious choice when you want to show real footage of the type of work you do.

Choose the format that fits best for the type of business you run.

WHAT ARE EXPLAINER VIDEOS?

Our explainer videos clarify how your products or services can help your viewers (one minute videos provide a great overview). 

Animated explainer videos allow you to personalise what you do, often through simple storytelling. Whiteboard explainer videos powerfully convey abstract concepts or complex points for technical products and professional services. And live action explainer videos are an obvious choice when you want to show real footage of the type of work you do.

Choose the format that fits best for the type of business you run.

WHY HAVE EXPLAINER VIDEOS?

Explainer videos address the old adage that a confused mind doesn’t buy. 

Animated explainer videos keep things simple to avoid confusion and earn the viewer’s trust. Whiteboard explainer videos cover more information and educate viewers, yet still keep them engaged. And live action explainer videos convince by showing, supported by explanatory text overlays.

The core purpose in all three formats is to simplify things and provide clarity.

WHY HAVE EXPLAINER VIDEOS?

Explainer videos address the old adage that a confused mind doesn’t buy. 

Animated explainer videos keep things simple to avoid confusion and earn the viewer’s trust. Whiteboard explainer videos cover more information and educate viewers, yet still keep them engaged. And live action explainer videos convince by showing, supported by explanatory text overlays.

The core purpose in all three formats is to simplify things and provide clarity.

WHO WATCHES EXPLAINER VIDEOS?

The explainer video format is targeted at viewers who are further along in their buyer journey. They are typically prospects who are aware of the problem they have or the opportunity they are seeking. 

Ideally, they will have seen your brand videos or been educated by your content media. They will be actively seeking solutions from you and whatever your competitors offer. 

It’s therefore crucial to clearly convey what specifically makes your products or services stand out.

WHO WATCHES EXPLAINER VIDEOS?

The explainer video format is targeted at viewers who are further along in their buyer journey. They are typically prospects who are aware of the problem they have or the opportunity they are seeking. 

Ideally, they will have seen your brand videos or been educated by your content media. They will be actively seeking solutions from you and whatever your competitors offer. 

It’s therefore crucial to clearly convey what specifically makes your products or services stand out.

WHEN ARE EXPLAINER VIDEOS USED?

This video content bridges educational content and the viewer’s ultimate decision to become a paying customer or client. 

You are still convincing the viewer that your product or service has the unique selling points that make it the perfect fit for their needs. 

At this stage, you are being judged against your competitors. Having warmed the prospect up and made a convincing case, the next step is to follow up with a compelling offer to seal the deal.

WHEN ARE EXPLAINER VIDEOS USED?

This video content bridges educational content and the viewer’s ultimate decision to become a paying customer or client. 

You are still convincing the viewer that your product or service has the unique selling points that make it the perfect fit for their needs. 

At this stage, you are being judged against your competitors. Having warmed the prospect up and made a convincing case, the next step is to follow up with a compelling offer to seal the deal.

WHERE ARE EXPLAINER VIDEOS USED?

Explainer videos are typically placed on the product or service pages of your website. The video would be positioned at the very top of these page with words and images used below it to reinforce the features and benefits. 

For a single product or service you could place the video near the top of your homepage, just below the copy stating what you do and who you help. 

You can also repurpose highlights from an explainer video in short clips and image posts shared on social media to encourage further investigation into what you do. 

WHERE ARE EXPLAINER VIDEOS USED?

Explainer videos are typically placed on the product or service pages of your website. The video would be positioned at the very top of these page with words and images used below it to reinforce the features and benefits. 

For a single product or service you could place the video near the top of your homepage, just below the copy stating what you do and who you help. 

You can also repurpose highlights from an explainer video in short clips and image posts shared on social media to encourage further investigation into what you do. 

Small Biz Digital Media - Copyright 2021 - All Rights Reserved

Small Biz Digital Media - Copyright 2021 - All Rights Reserved