CONTENT MEDIA EARN TRUST FOR YOUR BUSINESS
CONTENT MEDIA EARN TRUST FOR YOUR BUSINESS
HOW CONTENT MEDIA CAN GROW YOUR BUSINESS
HOW CONTENT MEDIA CAN GROW YOUR BUSINESS
WHAT ARE CONTENT MEDIA?
Our content media help people find solutions to their biggest problems.
The content is topic-based rather than diving into the specific products and services (explainer videos). The three main content media formats are value videos, podcasts and audiobooks.
It’s important not to overwhelm the viewer or listener with information. So while this is educational content, it follows micro-learning principles where one problem/one solution insights are offered in bite-sized chunks.
WHAT ARE CONTENT MEDIA?
Our content media help people find solutions to their biggest problems.
The content is topic-based rather than diving into the specific products and services (explainer videos). The three main content media formats are value videos, podcasts and audiobooks.
It’s important not to overwhelm the viewer or listener with information. So while this is educational content, it follows micro-learning principles where one problem/one solution insights are offered in bite-sized chunks.
WHY HAVE CONTENT MEDIA?
Value videos, podcasts and audiobooks are all designed to earn trust by providing value in advance. Your prospect consumes the content, feels they have achieved a little victory, and in so doing is far more receptive to considering your paid solution as the next logical step.
Value videos allow you to visually demonstrate how to solve their problem, while audio formats work well when people are on the move, running, driving etc.
Either way, you are nurturing your prospects and moving them through their buyer journey with you.
WHY HAVE CONTENT MEDIA?
Value videos, podcasts and audiobooks are all designed to earn trust by providing value in advance. Your prospect consumes the content, feels they have achieved a little victory, and in so doing is far more receptive to considering your paid solution as the next logical step.
Value videos allow you to visually demonstrate how to solve their problem, while audio formats work well when people are on the move, running, driving etc.
Either way, you are nurturing your prospects and moving them through their buyer journey with you.
WHO CONSUMES CONTENT MEDIA?
Audiences need warming up to be more inclined to consider your paid offers.
Like those watching text chat videos, they’re thinking about the problems they face. In this case, we are giving them actionable answers to their biggest ‘how to...’ questions.
They want to be educated, but on their terms to take tangible steps forward. This means respecting their time by providing bite-sized content or audio formats they can consume while doing other things.
WHO CONSUMES CONTENT MEDIA?
Audiences need warming up to be more inclined to consider your paid offers.
Like those watching text chat videos, they’re thinking about the problems they face. In this case, we are giving them actionable answers to their biggest ‘how to...’ questions.
They want to be educated, but on their terms to take tangible steps forward. This means respecting their time by providing bite-sized content or audio formats they can consume while doing other things.
WHEN ARE CONTENT MEDIA USED?
Content media are most effective when your prospect is actively seeking a solution for a problem he or she faces.
However, because they are still operating at a broader ‘topic-level’, they may not yet be ready to consider your paid solutions.
So, sharing bite-sized, ‘micro-learning’ content is highly effective for bridging the gap between lack of awareness about a topic to considering and ultimately investing in a paid solution.
WHEN ARE CONTENT MEDIA USED?
Content media are most effective when your prospect is actively seeking a solution for a problem he or she faces.
However, because they are still operating at a broader ‘topic-level’, they may not yet be ready to consider your paid solutions.
So, sharing bite-sized, ‘micro-learning’ content is highly effective for bridging the gap between lack of awareness about a topic to considering and ultimately investing in a paid solution.
WHERE ARE CONTENT MEDIA USED?
There are a wide variety of places where prospects can find your content media. Value videos work extremely well on your YouTube channel as straight uploads or in topic-based playlists. They can also be used in blog posts on your website.
Podcasts are widely distributed through podcast directories, social media posts and embeddable players on your website. Similarly, audiobooks have many distribution options including the Audiobook Creation Exchange (Amazon, Kindle and Audible) or audiobook aggregators.
The content from all these media can also be repurposed as social media articles and blog posts.
WHERE ARE CONTENT MEDIA USED?
There are a wide variety of places where prospects can find your content media. Value videos work extremely well on your YouTube channel as straight uploads or in topic-based playlists. They can also be used in blog posts on your website.
Podcasts are widely distributed through podcast directories, social media posts and embeddable players on your website. Similarly, audiobooks have many distribution options including the Audiobook Creation Exchange (Amazon, Kindle and Audible) or audiobook aggregators.
The content from all these media can also be repurposed as social media articles and blog posts.
Small Biz Digital Media - Copyright 2021 - All Rights Reserved
Small Biz Digital Media - Copyright 2021 - All Rights Reserved